Change and learning often come in pairs, although not always at the same time; learning from previous experiences may lead to change...

This is a deal that can be profitable for both in times of crisis. Fiat wishes to return to the US with additional business beyond the present market for Masserati and Ferarri targeting a potential "return of Fiat and Alfa Romeo." And Chrysler is looking for fixing a gap in market demand and current supply for smaller and less consuming cars. Details about how this could work are obviously not revealed. Additionally, a synergy effect is calculated to be about 3,5 billion dollars.

The influence of the Big Three is not only shrinking in the domestic market, but also declining as a force in the global economic landscape. The decline in sales and productivity may seem like a result of the US automotive industry lagging behind as businesses, but the problem has many complex factors. The industry itself is of course partly to blame, but there are many influences that have led to the current status of American car companies in comparison with foreign car companies.

 

First, the difference in car designs demonstrates the intricacy of the problems facing American car companies. In years past when the economy was thriving, design matched the needs of the consumer in the present, and sometimes the past. National trends in preferences were equally near-sighted, and car companies had no need to promote any other kind of car besides one Americans would spend more to buy. Foreign markets, however, created a more progressive demand, and the most noticeable force was, and still is, the consumption of gasoline. In European and Asian markets where gas is more expensive due to higher taxes, saving money began not at the car dealership but at the gas station. So, when deconstructed, the simple problem of design differences becomes a multi-faceted issue where car companies, consumers, and government are all responsible. The balance and influence of all three on one another in this country is especially important when the car companies were once large, dominant players in the domestic and global economies. So, the other factors that have led to the collapse of the Big Three are actually all part of the same problem. But, the progress of the Asian auto industry highlights the major problems slowing the progress of the American auto industry.

Automobile industry has a special impact on the daily life of the modern day man, which requires fast mobility with reliability. The rapid growth in automobile industry has had its ebbs and flows. Currently it is undergoing a recession globally. The auto industry is evolving new strategies and signing up new contracts and joint ventures in an effort to stabilize itself and avoid further slump.

There is a particular need for rationalization of taxation and customs policies in order to support enterprises producing automobile components.