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The influence of the Big Three is not only shrinking in the domestic market, but also declining as a force in the global economic landscape. The decline in sales and productivity may seem like a result of the US automotive industry lagging behind as businesses, but the problem has many complex factors. The industry itself is of course partly to blame, but there are many influences that have led to the current status of American car companies in comparison with foreign car companies.
First, the difference in car designs demonstrates the intricacy of the problems facing American car companies. In years past when the economy was thriving, design matched the needs of the consumer in the present, and sometimes the past. National trends in preferences were equally near-sighted, and car companies had no need to promote any other kind of car besides one Americans would spend more to buy. Foreign markets, however, created a more progressive demand, and the most noticeable force was, and still is, the consumption of gasoline. In European and Asian markets where gas is more expensive due to higher taxes, saving money began not at the car dealership but at the gas station. So, when deconstructed, the simple problem of design differences becomes a multi-faceted issue where car companies, consumers, and government are all responsible. The balance and influence of all three on one another in this country is especially important when the car companies were once large, dominant players in the domestic and global economies. So, the other factors that have led to the collapse of the Big Three are actually all part of the same problem. But, the progress of the Asian auto industry highlights the major problems slowing the progress of the American auto industry.
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Automobile industry has a special impact on the daily life of the modern day man, which requires fast mobility with reliability. The rapid growth in automobile industry has had its ebbs and flows. Currently it is undergoing a recession globally. The auto industry is evolving new strategies and signing up new contracts and joint ventures in an effort to stabilize itself and avoid further slump.
There is a particular need for rationalization of taxation and customs policies in order to support enterprises producing automobile components.
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Probably few people today have heard the song, "He'd Have to Get Under, Get Out and Get Under (to fix up his automobile) but it was an Al Jolson hit in the roaring 20's. And its popularity was no doubt due to the fact that just about everyone then could relate to car problems.
However, mechanical problems are not the only ones caused by the evolution of the automobile. But in spite of all the problems, America soon became a nation dependent on cars. There are a plethora of suburbanites throughout the country who have no access to schools, stores, banks, and medical facilities, etc. unless they drive. In addition to all the other caps she wears, the modern mom is a chauffeur. She must ferry the kids to school, to practice, to games, to extra curricular activities, to parties, and then must drive to a convenience store to buy aspirin.
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